Customer stories that capture the voice of the customer. While we can deliver traditional case studies that present problem, solution, and outcome, creating genuine stories that capture the voice of the customer can be more effective, unique, and valuable. Typically 500 -700 words in length
Why:
Hard for competitors to copy – In a constantly changing environment, new ideas and content are copied quickly by competitors. Authentic customer stories are impossible for your competitors to replicate.
Overcome questions fears and doubts – Throughout the buying process, prospects cycle through a serious of questions, fears, and doubts that can stall deals. Case studies that show how other customers have overcome these obstacles will shorten the sales cycle and bring in more sales.
How:
Engaging interviews – With many years’ experience conducting interviews with top executives, we can tactfully pry into core drivers and uncover key attitudes and motivations that reflect the true voice of the customer.
We can connect with your customer – Often a third party is better positioned to interview your customers as they know the conversation will not turn into a sales call.