Articles and blogs can be posted on your site or placed in an industry media outlet. These pieces can be ghostwritten and attributed to company executives or they can leverage the Smith’s Point Analytics brand. Typically 500 – 1100 words.
Why:
Generate broad exposure – Creating an article attributed to company executives and reaching a broader audience encourages new prospects to seek out your site to learn more about your products and services.
Engage with visitors – Capturing prospects’ attention while on your site with unique and well-thought-out blog posts increases engagement.
Position yourself as a thought leader– By making an impression on a broader audience through media placements, prospects who may not have heard of your company will value your expertise. Great blog posts will also encourage prospects to regularly return to your site to learn more about technology and strategy trends in your industry.
How:
Ideation – We work with customer-facing employees in marketing, sales, and customer service to generate ideas that resonate with your audience. We also draw on our deep industry knowledge to create and refine topics.
Content Creation – With broad expertise in digital and mobile technologies and strategies coupled with a clear writing style we can create compelling articles that leave readers longing for more.