While running the research and consulting firm, I found my clients were constantly looking for ways to educate their prospects and customers to drive new leads, build brand, and generate demand. One of their biggest complaints was their PR firms could not provide the depth of knowledge that their audience craved. They also did not have the time to create regular content on their own. Seeing an opportunity to leverage a clear writing style and expertise in mobile and digital technologies, InGenSight was created.
To unlock the knowledge and expertise of executives at client companies, we developed a collaborative approach that packages the value and knowledge that is locked within firms. By engaging with clients’ executives and leveraging our expertise, we can produce the highest quality content that can help drive new business.
We have been researching and writing about technology for over 20 years and are able to gather and synthesize data to deliver valuable insights. After thousands of interviews with executives and many surveys of technology users, we are able to uncover what your clients want and need to know. With our expertise in clearly articulating complex technical and strategic approaches, we can deliver knowledge to technical and non-technical audiences.